In his autobiography, Sam Walton wrote “If you think about it from the point of view of the customer, you want everything: a wide assortment of quality merchandise; the lowest possible prices; guaranteed satisfaction; friendly, knowledgeable service; convenient hours; and a pleasant shopping experience. You love it when a store exceeds your expectations.” Through its 3 Basic Beliefs and Values, the 10-Foot Rule, the Sundown Rule, and the Walmart Cheer, Walmart continues to follow through on the service guidelines and culture that Sam Walton established. From its beginnings as a small retail store in Arkansas, Walmart’s innovation and foundation of helping customers save money have resulted in the company becoming one of America’s greatest success stories and brands.
