The SUBWAY restaurant chain is the undisputed leader in the submarine sandwich and the world’s largest restaurant chain. Offering a healthful alternative to traditionally fatty fast food has made the SUBWAY chain a popular destination for health-conscious consumers. That message is further promoted in the United States and Canada by advertising that features the weight-loss success of Jared Fogle, an American college student who lost 245 pounds by including SUBWAY sandwiches in a diet and exercise program of his own design.
Three years running, consumers answering the Zagat Fast-Food Survey have ranked SUBWAY restaurants number one in the Most Popular category. The Zagat Survey — the world’s leading provider of consumer survey–based food and lodging information — based its results on an online survey of 6,064 people asked their opinions about restaurants considered Mega Chains (with more than 5,000 locations). In addition to its first-place ranking, SUBWAY restaurants rated number two in the Overall category.
