Snapper is one of the best–known names in the outdoor power equipment industry for manufacturing high–quality mowers. Over the years, Snapper has been a leader in developing revolutionary lawn care equipment, with numerous patents for mower innovations, deck designs, and transmission methods, including the variable drive friction disc, a highly reliable drive system still used today in rear-engine riders, walk–behind mowers, and snowthrowers.
Market research proves that consumers have always considered Snapper to have a no-nonsense, straightforward, commonsense business approach. Snapper products are recognized as having practical, innovative features and are easy to own, easy to use, and easy to maintain. The essence of the Snapper brand is best summarized as“ It Just Makes Sense.”