Snacking is one of the most significant trends in the food industry today. As the average American is leading an increasingly on-the-go lifestyle, the snacking industry sees continued growth, year after year. Since the turn of the millennium, the OREO brand continues to deliver on its strong equities, while also expanding to fill new consumer demands. In the mid-1970s OREO DOUBLE STUF cookies were introduced at the request of consumers who sought more creme filling. In 1987 OREO entered the indulgent segment of the market with a fudge-covered version. In response to consumers’ desire for bite-sized, snackable foods they could eat on the go, OREO developed Mini OREO sandwich cookies in 1991. Following health and wellness consumer trends, OREO introduced Sugar-Free and Reduced Fat varieties. Additional varieties now include Peanut Butter, Chocolate, and Cool Mint creme flavors. Every year, consumers eagerly await special seasonal varieties of OREO for winter, spring, and Halloween.