The choices that America’s families have for a nutritious, simple meal are varied and vast, but one staple that moms have been serving for more than a century is Campbell’s soups. The Campbell’s trademark and the brands under its banner are true American icons, imbued with rich collective and individual emotion. While Campbell’s U.S. soups remain the largest business in the company, Campbell has other leading soup brands around the world, including Campbell’s Gardennay in Canada, Liebig and Royco in France and Belgium, Erasco and Heisse Tasse in Germany, and Campbell’s in Australia, New Zealand, and Hong Kong. However, Campbell is not just a soup company. Over the years the company has acquired or developed other important market-leading positions. These include V8 100% vegetable juice; Swanson broth and stock; Pace Mexican sauces; Prego Italian sauces; Pepperidge Farm cookies, crackers, and fresh breads; and Arnott’s biscuits (cookies and crackers) in Australia and New Zealand. All of these brands share three commonalities: each is unique, iconic, and a powerful marketing force.
