The Global business aircraft program, initiated by Bombardier CEO Laurent Beaudoin with the words “Build me the perfect business jet,” began the revolution that gave birth to a new class of business aircraft. Designed to lead business aviation as the all-around outperformer, the new Bombardier Global aircraft would boast the largest cabin of any true business jet, offering global leaders a most perfectly balanced work and living environment in which to travel — unmatched for speed, style, comfort, convenience, and use of state-of-the-art technologies.
The Global obsession with responding to customer needs and demands is nowhere better expressed than in today's “I AM GLOBAL” initiative. Launched with the 2010 introduction of the new Global family of aircraft, “I AM GLOBAL” captures the essence of today’s Bombardier mind-set while mirroring the change-driving actions of leaders and social visionaries worldwide, so many of whom are found among Global customers. The initiative, founded upon the six values that Bombardier shares with these role models, complements their vision and mission by being instrumental in helping them work for a better world.