As the leading Spanish-language media company in the United States, Univision’s brand is about more than simply providing the best in news, information, and entertainment. It is also about serving the Hispanic community by connecting it to resources, culture, and the marketplace. Univision fulfills these brand values in everything the company does on behalf of its audiences. Univision’s industry-leading community-based initiatives deliver everything from health information to educational programs to civic-engagement support for Hispanic communities nationwide. The company’s wide array of news, sports, and entertainment programming keeps the Hispanic community connected to its culture and keeps that culture vibrant. Through this enduring commitment to serving as a connector, Univision has established a bond of trust that is unique in the media marketplace. Virtually every Univision station manager in the country has a story of families calling the station looking for information about where to find a good doctor or a lawyer or how to access some other social service. Building, sustaining, and earning that deep trust is at the core of the company’s values.
