Baseball has been celebrated as the national pastime for more than a century, holding a unique place in the cultural fabric of American society and in the lives of fans. Major League Baseball is the protector and promoter of this great game, ensuring that the sport continues to develop, prosper, and evoke powerful memories and emotions for years to come. Over the past decade, Major League Baseball has enjoyed tremendous growth and some of the most successful and memorable seasons in its long and storied history.
About 60 percent of Americans consider themselves fans of Major League Baseball, a true source of family-friendly entertainment. Due to that appeal, some of the most recognizable brands in the world — including Nike, Bank of America, Pepsi, Anheuser Busch, MasterCard, and Gatorade— are MLB sponsors. In addition, two new companies, Firestone and Scotts, signed on as sponsors for the 2010 season.