The American Brands Council includes a distinguished group of independent advertising, marketing, and communication professionals. These individuals possess a deep understanding of the challenges in building and maintaining a great brand. The Council is responsible for nominating the brands for inclusion in each volume of America’s Greatest Brands. Some of the criteria the council applies when nominating a brand include the brand’s quality, resilience and longevity, customer loyalty, market leadership and dominance, and social responsibility. Please click on each council member’s photo to read their comments on what makes a great brand today.