“We” is not a political organization, nor an exclusive club; it is not an accusation and is not looking to point fingers. “We” is an invitation: an invitation to help solve theclimate crisis, to help protect the environment, and to help give future generations a healthy planet. No one person acting alone can accomplish this, nor can any one group, nor any one country. It is going to take everyone working together, and that is exactly what the “We” brand is: all of us working together to solve the climate crisis.
