The New York Times is one of the world’s most honored and trusted news sources, building on a tradition of full, balanced, authoritative news coverage that goes back more than a century. The Times is both the nation’s largest seven-day newspaper and the number one newspaper Web site. The Times is read nationwide by industry leaders seeking, from a single source, the most complete, compelling, and thoughtful reporting on news and trends. Marketers in all categories place their ads in The Times and on NYTimes.com to reach loyal, influential readers, discerning consumers, and decision makers in business, government, and other fields. And The New York Times ranks number-one in overall reach of U.S. opinion leaders, according to a 2008–09 study by Erdos and Morgan.
