NASCAR is a sport that’s built on relationshipsbetween fans, teams, sponsors, drivers, and others, coming together to create a community that is truly bigger than the sum of its parts. The feeling that everyone has something to contribute prevails in the NASCAR world. Each member of the community plays an active role and has an interest in the success of the sport; participation from all members of the community is encouraged and rewarded. That sense of ownership keeps the NASCAR community strong, because all stakeholders — from team owners to fans — are driven by the same sense of purpose.
