GUND
[Brand Guardians]
Bruce Raiffe
Chairman and Chief Executive Officer
Bruce joined GUND in 1977, became President in 1993, andwas thefourth generation to run thecompany.Under his leadership, GUND saw remarkable sales growth, international expansion, and the introduction of new plush lines which continue to set the standard for product excellence. Since becoming Chairman and CEO in July 2004, Bruce remains a driving force behind GUND’s continued success.
Jim Madonna
President
Appointed in 2004, Jim is the first non-founding member to become president. Prior to his appointment, he served as Senior Vice President of Sales and Marketing and as Senior Advisor to the GUND leadership team. During his eight-year tenure, he orchestrated powerful new initiatives that maintained and grew GUND’s leadership position. As President, heguides the continued innovation and expansion of the GUND brand.
