Campbell's Soup
[Brand Guardians]
Paul Alexander
Vice-President Global Advertising, Campbell Soup Company
Paul Alexander joined Campbell Soup Companyin 2001, bringing over 15 years of brand management and advertising experience to the role. As Vice-President Global Advertising, he is responsible for all advertising, media, and commercial production. Prior to Campbell, Paul spent 15 years at Procter and Gamble and three years at Time Incorporated. He serves on the Board of Directors of The Advertising Council, the ANA, and the National Underground Railroad Freedom Center. He received his MBA from the Harvard Business School.
Geoff Bado
Advertising Production Mgr., Campbell Soup Company
Geoff Bado joined Campbell Soup Company in the spring of 2005, bringing a decade of advertising production to the role. As Advertising Production Manager, Bado is responsible for overseeing all commercial communication produced for Campbell Soup Company, including Campbell’s condensed soups, Pace Mexican sauces, Prego Italian sauces, Campbell’s Chunky soup, Campbell’s Select, Prego Italian sauces, V8 100% Vegetable Juice, Pace Mexican sauces, and Swanson broth. Before arriving at Campbell Soup Company, Bado held a similar position for Subaru of America, Inc. in Cherry Hill, NJ. Bado is a member of the Production Committee of the ANA. He is currently pursuing his MBA at Rutgers-Camden University.
