GUND
[Brand Guardians]
BRUCE RAIFFE
Chairman and Chief Executive Officer
Bruce joined GUND in 1977,
became President in 1993,
and was the fourth generation
to run the company.
Under his leadership, GUND saw remarkable sales
growth, international expansion, and the introduction
of new plush lines which continue to set
the standard for product excellence. Since becoming
Chairman and CEO in July 2004, Bruce remains
a driving force behind GUND’s continued success.
JIM MADONNA
President
Appointed in 2004, Jim is the
first non-founding member to
become President. Prior to his
appointment, he served as
Senior Vice President of Sales
and Marketing and as Senior Advisor to the GUND
leadership team. During his eight-year tenure, he
orchestrated powerful new initiatives that maintained
and grew GUND’s leadership position. As
President, he guides the continued innovation and
expansion of the GUND brand.
