676e America's Greatest Brands - Tyson
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Brand Guardians

 

Tyson

 

Bob Corscadden

Senior Vice President and Chief Marketing Officer

 

Bob Corscadden joined Tyson Foods in 1992 and is responsible for brand portfolio strategy and management, consumer advertising, package design, marketing research, and internal communications. He works closely with all business units within Tyson Foods to ensure all brands within their brand portfolio are clearly and consistently managed and communicated both internally and externally.

 

Prior to his tenure at Tyson Foods, he worked in marketing for SmithKline Beecham and Nabisco.

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