Sub-Zero
Michèle Bédard
Corporate Director of Marketing
Michèle joined Sub-Zero/Wolf in 2001. She oversees all aspects of brand strategy and marketing communications in all markets for these two premier luxury appliance brands. She previously spent ten years at Volkswagen in the United States and in Canada, where she contributed to the North American re-birth of the brand in progressive marketing roles. She also honed her marketing skills in previously held brand management positions at Ralston Purina on the Energizer brand and at Harlequin Books.
