Sprint
Mike Goff
Vice President, Corporate Brand Management
Mike Goff is responsible for brand strategy and positioning, brand management, and brand communications at Sprint. He also oversees Sprint’s sponsorship and event marketing, and online branding. Goff has been instrumental in leading Sprint’s brand strategy during a competitive time in the communications industry, and recently has led efforts to reposition Sprint as a true customer-centric brand. Goff has helped Sprint build a well-rounded sponsorship portfolio, which has helped the company boost brand recognition through new marketing channels aimed at loyal consumers of sports and entertainment.
