661e America's Greatest Brands - Snap-On
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Brand Guardians

 

Snap-On

 

Christopher Pfaus

Vice President, Marketing

 

Chris believes that preserving the power and leadership of the Snap-on brand is a key responsibility of every corporate stakeholder, and they all must work together to ensure that the Snap-on brand reflects the core values that have served it so well for nearly 85 years. His focus is on the customer experience at all levels through the distribution channels — that the expectations brought by the Snap-on brand are delivered. His background includes work with Bosch and Skil power tools, KFC, Stroh’s and Schlitz beer, and Sundance fruit juice.

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