Brand Guardians
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AARP ABSOLUT Andersen Windows Callaway Cirque du Soleil Club Med Dairy Queen Delta Faucet Guardsmark GUINNESS Home Depot Hoover HP Huggies Jones Dairy Farm Kaiser Permanente Make-A-Wish Mayflower Transit and United Van Lines The Metropolitan Museum of Art New Balance Pitney Bowes Russell Stover 7-Eleven Simmons Snap-On Sprint Stanley Staples Sub-Zero Toys "R" Us Tyson USG Western Union
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Kaiser Permanente
Christine Paige Senior Vice President, Marketing & Internet Services Kaiser Foundation Health Plan, Inc.
Christine’s responsibilities include effective competitive positioning of products, benefits, and pricing. She oversees market planning, competitive assessment, market research, and consumer and purchaser communications, including member and marketing communications, advertising, brand marketing, and proposal development. Additionally, Christine manages the development of program-wide consumer and purchaser Internet functions, including e-commerce capabilities and online clinical features.
Bernard J. Tyson Senior Vice President, Brand Strategy & Management Kaiser Foundation Health Plan, Inc.
Bernard’s primary challenge is to positively influence the way people view Kaiser Permanente.
He joined the organization in 1985 and has served as hospital and health plan administrator in Northern California; vice president and regional manager for the Northern California Region; senior vice president in the California Division; president of the Central East Division; and chief operating officer of Regions Outside California (Mid-Atlantic States, Georgia, Northwest, Colorado, Hawaii, and Ohio). |