67cd America's Greatest Brands - HP
HOMEOVERVIEWCOUNCILBRAND CASE STUDIESBRAND GUARDIANSVOL IVOL IICUSTOM JACKETSBRAND DIRECTORYBUY THE BOOKCONTACT US

























































Brand Guardians

 

HP

 

Bill Sidwell

Director, Brand Strategy & Management

Corporate Marketing

 

Bill Sidwell is responsible for HP’s global brand strategy and management, developing strategies and practices around maximizing the value of the HP brand.

 

Prior to HP, he was Senior Partner, Director of Strategy & Planning for Ogilvy & Mather. Bill’s brand management experience includes retail marketing, technology, petroleum, telecommunications, and financial services.

 

When not engaged in building the HP brand, Bill is actively engaged in branding of a different sort — operating a horse and cattle ranch outside of Brenham, Texas.

6c1 0