HP
Bill Sidwell
Director, Brand Strategy & Management
Corporate Marketing
Bill Sidwell is responsible for HP’s global brand strategy and management, developing strategies and practices around maximizing the value of the HP brand.
Prior to HP, he was Senior Partner, Director of Strategy & Planning for Ogilvy & Mather. Bill’s brand management experience includes retail marketing, technology, petroleum, telecommunications, and financial services.
When not engaged in building the HP brand, Bill is actively engaged in branding of a different sort — operating a horse and cattle ranch outside of Brenham, Texas.