6d9e America's Greatest Brands - ABSOLUT
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Brand Guardians 

 

ABSOLUT

 

Michael Persson

Senior Director,

ABSOLUT Marketing

V&S Absolut Spirits

 

Michael is responsible for overseeing global marketing programs and brand development, including all marketing and product development for ABSOLUT and its products (ABSOLUT VODKA, Level and ABSOLUT CUT). He has a bachelor’s degree in Business Administration from Uppsala University as well as courses in Management and Marketing from Stockholm School of Economics and University of Georgia. Prior to joining V&S Absolut Spirits, Persson worked as Marketing Director for Swedish home electronic company Thorn and as Brand and Product Manager at SAS, Scandinavian Airlines.

 

Tim Murphy

Brand Director, ABSOLUT VODKA

Absolut Spirits Company, Inc.

 

Tim Murphy began his career with the German wines and spirits company A. Racke GmbH in Mainz where he was a Key Account Manager in their International Division. After Racke, he spent ten years at Diageo, where he worked in a number of sales, trade marketing, and brand marketing roles in Europe and North America.Tim joined The Absolut Spirits Company in New York in February 2003. As Brand Director, Tim oversees all of the marketing activities in the United States for ABSOLUT Vodka and its new super-premium extension, Level Vodka. Tim is a graduate of the University of Rochester.

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