Promotion
Pitney Bowes extended its highly successful Engineering the flow of communication™ advertising and integrated marketing campaign in 2004. With wry humor in print, outdoor, and online advertisements, the campaign redefined the company image and launched the Pitney Bowes brand at the cutting edge of the document and communication industry evolution. The Pitney Bowes Web site, www.pb.com, also underwent a redesign and has been ranked one of the NetMarketing 100 best Web sites by BtoB magazine — scoring highest in its industry category.
