Brand Values
In honor of its centennial, USG published a special edition of its employee publication, Looking Ahead. The heads on the pages of that volume underscore the USG brand’s focus:
• Responsibility
• Integrity
• Safety
• Relationships with employees
• Relationships with customers
• Innovation
• Opportunity
• Pride in the company
• Leadership
• Staying power
The company has relied on these fundamental values for its first hundred years and plans to weave them into the company’s fabric for the next hundred years.
