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Achievements
In an industry in which competitors distinguish themselves with the service they offer, only U.S. Bank guarantees outstanding customer service by every business line and every employee for every transaction every day. The exclusive U.S. Bank Five Star Service Guarantee ensures specific performance standards that reflect customer expectations for quality, responsiveness, accuracy, and availability. The goal of the Five Star Service Guarantee is to bring customers the highest level of service they have ever experienced from a financial institution. Each department and line of business at U.S. Bank has a customized guarantee for its external and internal customers — more than 80 guarantees in all. Each quarter, a select group of employees who exemplify outstanding service qualify for induction into the U.S. Bank Circle of Service Excellence. The inductees are honored with a number of recognition events and financial rewards.
U.S. Bank is a leader in assuring that its financial services and communications are easily accessible to the Hispanic population in its market areas. The U.S. Bank Hispanic banking program centers around three core objectives: to increase the number of Spanish-speaking employees in the branches and throughout the company, to become even more involved in Hispanic organizations locally and nationally, and to develop and communicate “best in class” financial products and services that meet the distinct needs of Hispanics. U.S. Bank partners with the Consulate of Mexico, the United States Hispanic Chamber of Commerce, the National Council of La Rasa, and the Latin Business Association, among other organizations. Along with other materials that it publishes and distributes in Spanish, U.S. Bank has launched usbank.com/espanol, a Spanish Internet site that includes product information and the capability to apply for accounts online.
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