Brand Values
Throughout the years, United has had many taglines to represent its commitment to quality service. Beginning in 1948, the tag was “Moving with Care . . . Everywhere,” which showed United’s commitment to quality and global thinking. Changing the slogan to represent United’s focus on the customer, a new line — “Even Our Name Begins With You” — came out in 1978. In the 1980s, society was looking for a simple answer to all its needs. United responded with its tagline “The Total Transportation Company,” conveying that it was a one-stop resource for all of its customers’ needs. United’s present slogan, “The Quality Shows In Every Move We Make,” brings United’s commitment to quality to the front again.
