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Promotion
Hot-Air Balloon Program. United Van Lines began its balloon program in 1982 with its standard-shaped balloon, and added the truck-replicated balloon to the company’s fleet in 1992. The unique truck-shaped balloon is a crowd favorite and is featured across the United States in festivals and races. The 105,000-cubic-foot balloon features a “van operator” waving from the “cab,” license plates, and headlights. Its envelope, the nylon shell that holds the hot air, weighs 625 pounds as compared to the 270 pounds of a similar capacity standard balloon. When fully inflated, the truck balloon is 77 feet long, 44 feet high, and 42 feet wide. The majestic van balloon is fueled by propane, which heats the envelope to 250 degrees Fahrenheit. Variation in the envelope temperature provides vertical movement, but the direction of the flight is completely dependent on prevailing wind currents.
Golf Outings. United Van Lines provides its agents the opportunity to further strengthen business relationships with national account customers by hosting National Account Golf Outings held at various premier golf courses across the United States. The format and golf contests are designed to award the customers with prize opportunities and further promote the goodwill atmosphere of the event. In the past few years, golf outings have been held at the Anthem Country Club in Las Vegas; Scottsdale, Arizona’s Grayhawk Golf Club; the Cowboys Golf Club in Dallas; and the Pelican Hill Golf Club in Newport Coast, California.
Sports Dinners. The United Van Lines Sports Dinner is designed as a family event for United agency representatives and their corporate accounts’ guests and children. This relationship-building event features professional athletes from teams within the regional area and provides guests the opportunity to obtain autographs and have their photo taken with the athlete. A sports dinner held in early 2003 in Charlotte, North Carolina, featured three professional football players from the Carolina Panthers who went on to be key contributors to the team’s successful year and Super Bowl appearance.
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