Promotion
Union Pacific’s award-winning “Building America” campaign highlights the company’s historic role in building the transcontinental railroad; the railroad’s shipping of important products such as automobiles, fruits and vegetables, building products, and coal; and the commitment of Union Pacific’s 47,000 employees. The campaign includes print ads that feature broad vistas of the American West and television commercials narrated by actor Sam Elliott. The print ads appear in a variety of national publications, while the television ads air nationally as well as in the 32 major markets in which Union Pacific employees live and work.
