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Market
Of the more than 292 million Americans, relatively few produce their own food. Yet our average per capita consumption exceeds 72 pounds of chicken, 63 pounds of beef, and 46 pounds of pork each year, eaten during an average of 1,095 meal occasions, which are divided nearly equally between meals eaten at home and meals eaten on the go. The average American consumer can find a meaty food option at virtually every turn — in the grocery store, the deli, at the local convenience store, school, work, the local mall, the ballpark, and in restaurants where they can walk in and sit down, pull up to the drive-through window, or call for carryout or home delivery. All the while they expect their food to be fresh, flavorful, wholesome, convenient, and, of course, affordable. In all, America has more than 50 different types of food consumption points, and Tyson® brand products are available at all of them.
Tyson Foods, Inc. has helped usher in the era of eat-at-your-convenience. The company’s success is reflected in exceptionally high consumer brand recognition — 95 percent — and its brand ubiquity. Tyson brand chicken, beef, or pork is served in nearly one out of every four meat dishes Americans eat today. |
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