 |  |  | |  | |  | |  | |  | |  | |  | |  | |  | |  |
|
|
Brand Values
Tyson Foods is the second largest food company on the Fortune 500 list, with more than 120,000 team members, facilities in more than a dozen countries, and annual sales nearing $25 billion. Yet its heart and soul reflect strong family values. The manner in which the company goes about making products, servicing its customers, giving back to its communities, and providing opportunity for its team members is a very personal mission for its chairman. Mr. Tyson expresses the Core Values that guide the Tyson brand in the following terms: “Who we are: A company of people gathered to produce food. We strive to be honorable people. We strive to be a faith-friendly company. What we do: We feed our families, the nation, and the world with trusted food products. We serve as stewards of the animals, land, and environment entrusted to us. How we do it: We strive to earn consistent and satisfactory profits for our shareholders and invest in our people, products, and processes. We strive to operate with integrity and trust in all we do. We strive to honor God and be respectful of each other, our customers, and other stakeholders.”
The company’s Core Values translate into a brand that is trustworthy, wholesome, safe, practical, and available to all. Its brand-building efforts are aligned with four basic emotional appeals: passion for food, safety, well-being, and spirit. To assure excellence in innovation and to facilitate leadership development, the company unveiled plans in April 2004 for its new Discovery Center — a 184,000-square-foot innovation facility designed to house 220 team members, 20 product development kitchens, customer and team member training facilities, a USDA-inspected Pilot Plant, and a proprietary sensory testing lab..
|
||