Promotion
In 2003, Tyson Foods launched a $100 million marketing campaign to expand its equity beyond chicken and make consumers aware of the company’s foray into marketing kitchen-friendly beef and pork products.
The company organizes its sales and service groups around the customer, with the ultimate goal of anticipating and satisfying emerging consumer tastes and needs. Expert cross-functional teams tackle new product development and specialty-marketing challenges for large national accounts customers, helping them establish new food brands and categories. Popcorn Chicken Bites® breast chunks are the result of such endeavors. Developed and promoted first for a large national restaurant chain, this new product form is now ubiquitous in the marketplace, available in quick-service restaurants, convenience stores, retail grocery stores, and club stores across America.
