In 1960, Toys “R” Us, Inc. executives chose the giraffe as the company’s mascot because they liked the idea of having a large, friendly animal represent their large, friendly store. The giraffe was named Geoffrey when an associate suggested it in a contest in 1970.
Beginning in 2001, Jim Hanks, brother to actor Tom Hanks, became the voice of Geoffrey the giraffe.
In 2003, The Toys “R” Us Children’s Fund, Inc. entered into partnerships with Reading Is Fundamental, Gilda’s Club, and the Starlight Foundation to further its charitable giving, helping children through literacy programs and hospital playrooms.
Early in 2004, Babies“R”Us conducted its second annual “All About Mom Survey” and found that Mom’s most memorable moment is feeling her baby’s first kick.
Toys “R” Us, Inc. offers guests three ways to shop: in-store, online, and by phone.