The heart of the Toys"R"Us brand lies within "kids, families, and fun." You only have to watch a child's eyes light up the moment he or she sees the multicolored Toys "R' Us logo to understand the magic of one of retail's most powerful icons.
The revitalized Toys"R"Us brand values include a firm belief that products should have terrific play value as well as help children develop vital skills. This approach is evidenced by the retailer's concentration of toys in the areas of learning and child development. Exclusive relationships with brands like Animal Planet, Scholastic, and Home Depot help the company achieve this goal.
The success of the Toys"R"Us brand has made it an integral part of the fabric of family life. The ongoing mission of Toys"R"Us is to ensure that today's generation of youjng people has the opportunity to experience the same magic and joy of play that their parents and grandparents did, so that they too can appreciate the wonder and thrill of being a Toys"R"Us kid.