In its continuing effort to provide unique toy-buying experiences, Toys“R”Us is also offering more in-store activities for guests and bringing joy and entertainment to families.
Geoffrey’s Funday is a free, in-store program that takes place on Saturdays year-round in all U.S. Toys“R”Us stores. Children and their families participate in craft activities, games, product demonstrations, and much more. Kids get the opportunity to use their imaginations while creating a variety of arts and crafts such as frames, books, and musical instruments. This exclusive initiative transforms the toy store into a welcoming environment and brings families back again and again for more fun.
Toys“R”Us has always found creative ways to excite their favorite guests: children. This year, Toys“R”Us launched Geoffrey’s Birthday Club in an effort to make children feel like princes and princesses on their special day. Since September 2003, more than 1 million boys and girls have become members. The program includes elements that parents and children both enjoy. Prior to the big event, parents receive a party planner with coupons for toys and party supplies. Children receive a birthday card and phone call from Geoffrey, a gift coupon, and an invitation to visit any Toys“R”Us store for special birthday treatment. At the store, children are treated like royalty, receiving a crown, a balloon, a Birthday Club shopping cart, plus a special birthday announcement over the store’s public address system so that all shoppers can join in the celebration.
These unique elements and programs set Toys“R”Us apart from other toy retailers and create an inviting environment for parents and their children to interact and become closer through the magic of play.