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Market
U.S. consumers spent more than $20.7 billion on toys in 2003 according to the Toy Industry Association, Inc. and the NPD Group. A revival of classic toys, growth in the expanding interactive, high-tech toy market, and the continued upsurge of the learning/educational category all contributed to these sales. The rapid growth of the Internet has also had a significant impact on the toy retail business as people choose to shop from the comfort of their homes.
The toy market is a unique, unpredictable, and exciting industry. More than half of all toy sales occur during the fourth quarter of the year, driven primarily by holiday season spending. Because only a small number of the hundreds of thousands of toys sold actually become hot sellers, and fewer still remain popular for more than a year or two, toy retailers constantly adapt to changing trends in order to maintain a loyal customer base.
As one of the world’s leading retailers of toys and juvenile and baby products, Toys “R” Us, Inc. offers its customers more than 1,400 locations worldwide, including Toys“R”Us, Babies“R”Us, and Geoffrey’s Toys“R”Us stores, and Internet sites www.toysrus.com, www.babiesrus.com, www.imaginarium.com, www.sportsrus.com, and www.personalizedbyrus.com.
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