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Promotion
People around the world recognize and trust 3M. The company has achieved this position through major national and international programs, including advertising campaigns, public relations, in-store promotions, and trade shows. 3M has also sponsored the Olympics and continues to be involved in NASCAR.
3M supports its major brands through consumer advertising and public relations. Post-it®, Filtrete™, and Command™ have had very successful advertising campaigns. In 2003, 3M launched Post-it® Super Sticky Notes using advertising and public relations.
To improve awareness of Scotch® Pop-up Tape, 3M created the annual Scotch® Brand Most Gifted Wrapper™ Contest. Each year, professionals and amateurs alike face off in popular venues, like New York’s bustling Penn Station or Rockefeller Center. With ribbons, scissors, and Scotch brand Tape in hand, they wrap hatboxes, skateboards, and giant rocking horses for a $10,000 grand prize. Major media including CNN, the New York Times, NBC’s Today show, and CBS’ Good Morning America have covered the event.
In 2004, 3M and the National Trust for Historic Preservation launched “Protecting America’s Treasures,” an initiative to draw attention to America’s diverse historic sites. Twenty sites were selected from thousands of architectural landmarks across the country. From this list, consumers selected their top five. The top five sites received professional Scotchgard protector treatments to preserve and protect the historical riches. 3M launched its newly designed 3M™ Digital Projector line at events in New York and Italy. The projectors were designed by Pininfarina, the famous Ferrari design house.
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