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Brand Values
What makes a Sub-Zero a Sub-Zero? Simply put, Sub-Zero brings together a unique combination of innovative thinking, family tradition, food preservation technology, exceptional durability, and versatile design. Designed and built in the United States, all Sub-Zero units are tested to the nth degree before leaving the factory. The Sub-Zero brand translates to a product built to last with fine craftsmanship — even down to the satisfying “whump” of the door, signifying a seal as tight as a safe’s.
Sub-Zero is the only refrigeration company to offer dual refrigeration, with precise independent control of the refrigerator and freezer compartments. Sub-Zero’s distinctive, oval-shaped logo is a badge of quality, as are the famous red knobs on the Wolf ranges, rangetops, and grills, signifying nothing less than professional grade, designed to make creating amazing meals easier. Homeowners who refuse to compromise on style, convenience, and efficiency choose Sub-Zero and Wolf, because every detail delivers a reassurance of the best.
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