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Promotion
Every dream kitchen deserves both a Sub-Zero and a Wolf. Since its inception in 1993, the Sub-Zero/Wolf Kitchen Design Contest has become the coveted prize in the professional home design category. Held every two years, the contest recognizes designers, architects, and builders for advancing outstanding kitchen design. Winners of the contest are featured in the beautifully produced Great American Kitchens, now in its third volume.
The Sub-Zero Web site offers the consumer an interactive branded experience, complete with recipes, design inspiration, and information about promotional events and cooking classes around the country at exclusive distributor showrooms. Browsing the site is such an enjoyable experience that the Web Marketing Association made it the recipient of an Internet Advertising Competition Award in 2003.
Summer 2004 brought the launch of a print campaign juxtaposing arresting visuals to convey the benefits of dual refrigeration. The message is aimed squarely at health-conscious families who want to enjoy food as it should be. In spring 2004, the Wolf Appliance Company’s inaugural campaign was awarded an EFFIE for its effectiveness for launching the brand.
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