Stanley’s strength lies in its heritage of quality, innovation, knowledge, and integrity. The world-class brands that Stanley has built have been designed for professionals and for those who think like professionals. Stanley’s brand vision is to inspire and motivate consumers to fully realize their skills, vision, and creativity. Appropriately representing this exciting period of expanding product range and product innovation, Stanley’s bold brand tagline is more appropriate than ever: "Stanley. Make Something Great.™”, defining the end result from using Stanley® products.