Promotion
The majority of Sprint’s consumer marketing support targets wireless customers. In addition to promoting a wide array of service plans such as Sprint PCS Free & Clear AmericaSM, the company has also focused on its Sprint PCS Better Wireless Guarantee — a series of four programs designed to ensure that both new and existing customers are completely satisfied with their wireless service, plan, and equipment.
The new Sprint business campaign reinforces the integration message, reminding businesses that Sprint is creating unique bundles of solutions that join wireless and wireline platforms.
