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Market
For Sprint, the vision has never been clearer. When a company has a collection of assets that is unique in the telecom industry, the company does not ask the market to respond; the company responds to the market.
In 2003, Sprint decided to put all of its assets under one roof and restructure itself around more than 26 million existing customers and others who seek the benefit of bundled products and services. Instead of organizing by local, long distance, and wireless product sets, Sprint welded those capabilities together and organized its 60,000-plus employees to market and serve its two most important customer segments — consumers and businesses — and to serve them locally, nationally, and globally.
In today’s telecommunications market, customers are realizing the benefits of buying bundles of integrated products and services from a single provider. So Sprint changed the way it approached the market to provide customers with single points of contact and integrated product offerings across traditional wireline, wireless, data, and video platforms. The results are faster decisions, lower costs, competitive differentiation, and a more versatile, more reliable network for customers . . . at home, at work, and everywhere in between.
A more integrated Sprint changes the game for telecom providers. With all of Sprint’s important assets working together, a seamless customer experience unfolds, delivering the ultimate customer benefits: more useful innovation and more sensible integration.
Coming out of the transformation, Sprint’s consumer division is focusing on the idea of changing the way wireless customers experience Sprint PCS Service — from purchase to customer care. Delivering on its heritage of being a pioneer in the industry, Sprint has “rewritten the rules of wireless” with the introduction of the Sprint PCS Fair & FlexibleSM Plan. This plan challenges the industry norm as it automatically adjusts to the minutes a customer uses rather than charging overages.
Business customers who’ve waited patiently for what they want are also scoring big with the new, transformed Sprint. On path to become the nation’s foremost integrated telecom provider, Sprint is offering the simplest and yet the most sophisticated wireless/wireline solutions. And Sprint delivers those solutions with one sales contact to work with and one contract that’s easy to understand. Sprint’s ultimate goal? For its customers to make only one call for customer service satisfaction.
Research has shown that business leaders are frustrated with the empty promises of a technological future. With the most aggressive integrated approach in the industry, Sprint aims to provide real value and real solutions . . . today, not tomorrow.
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