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Brand Values
The word “Snap-on” conjures up images of quality, service, and innovation. It is a strong word that conveys superior workmanship. There is a distinct pride of ownership among customers who use Snap-on products.
The essence of the Snap-on brand can be boiled down to seven key attributes: high-quality products, exceptional service, innovation, expertise, premium price, productivity, and leadership.
High-Quality Products. Snap-on tools are subjected to stringent specifications, and the tools often last for generations. Developed in close cooperation with customers, Snap-on products use high-quality materials and are designed to unite ergonomics and utility. Exceptional Service. Customers rely on the expertise of Snap-on dealers to provide solutions. In turn, Snap-on strives to exceed customers’ expectations before they buy, while they buy, and after they buy.
Innovation. Snap-on delivers products that incorporate customer knowledge, the latest technology, outstanding design, and high functionality. Every year the company secures more patents, which continuously demonstrates Snap-on’s market leadership through innovation.
Expertise. Expertise is born of the knowledge that Snap-on has developed of its industries, its customers, and the environments in which they work. Snap-on thoroughly understands professional tool-users — how they work and what they need to perform that work.
Premium Price. Snap-on products and services compete in the premium segment of their respective categories. As the overwhelming choice of professionals, our customers have high expectations and are willing to pay more for products that deliver higher value and performance.
Productivity. From the way Snap-on tools are delivered to the way they perform, the company is continually seeking ways to save time for customers. Snap-on tools are known for helping users enhance productivity, providing high-quality work in a short amount of time.
Leadership. Snap-on is at the forefront in its industry, taking the lead in a multitude of areas — from how it provides service to the customer to the use of cutting-edge technology in product development.
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