 |  |  | |  | |  | |  | |  | |  | |  | |  | |  | |  |
|
|
Promotion
The one-on-one relationships that Snap-on dealers have with customers are the primary way that the excellence of Snap-on is sold. Snap-on dealers pay weekly visits to customers, providing a valuable and necessary service. The dealers keep customers up to date on new products and service ideas. They also handle warranty repair and replacement when necessary, and they provide affordable programs for technicians to build their tool inventories and their capabilities.
Snap-on’s greatest promotion arguably comes from word-of-mouth testimonials, but the brand is also visibly associated with motor sports. Snap-on has had a professional relationship with auto racing for more than 70 years. Snap-on tools can be found at NASCAR, CART, NHRA, IRL, and AMA races every week. The company’s employees spend time with some of the best racing teams in the world to understand exactly what they need from tools and equipment under extreme race conditions. Snap-on monitors how products perform at the track to consistently enhance the quality, durability, and performance of the tools for the professional tool user.
Snap-on’s motorsports program is a source of exciting innovations and promotional products. Snap-on dealers and customers share a unique passion for motorsports and the thrill-a-minute excitement it delivers. The company is continually developing new race-themed tool storage, hand tools, power tools, and equipment, with products that bear the names of drivers and race personalities like Doug Herbert, Richard Childress, Ryan Newman, Sterling Marlin, Rusty Wallace, Dale Earnhardt Jr., and Kevin Harvick.
|
||