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Market
Snap-on has more than 80 years of one-on-one relationships with professional tool end-users. The company markets its products and brands through multiple distribution sales channels in more than 100 countries. The essential ingredient to Snap-on’s marketing success is consistently delivering high-value-added products to customers in the way they desire. Snap-on’s customers include automotive technicians and shop owners, vehicle service centers, manufacturers, industrial tool and equipment users, and those involved in commercial applications such as construction, electrical, and agriculture.
Snap-on serves customers primarily through three channels of distribution: the mobile dealer van channel, including the company’s technical representatives organization; company direct sales; and distributors. The dealer channel consists of Snap-on’s franchised dealers selling directly to customers at their places of business. Customers include technicians who work in every aspect of transportation, including automobile, marine, railroad, and aviation, and technicians working on heavy equipment for construction and transport. The direct sales channel allows Snap-on to reach government, vocational schools, and the aerospace and other industries, as well as many large national accounts. Through differentiated product offerings and multiple brands, Snap-on expands the scope of its business to other professional tool users and sells through distributors in Europe, North and South America, Asia, and other parts of the world.
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