Brand Values
The Simmons® name has become synonymous with sleeping innovation, and brand development today rests on three passions. First is “Better Sleep Through Science.®” Simmons is committed to helping consumers achieve healthier sleeping habits as well as higher levels of quality sleep. Second is a strong belief that not all mattresses are the same. Simmons strives to make superior mattresses with discernible differences that produce unique benefits. Third, knowing consumers want better sleep, Simmons provides solutions.
Can a mattress really impact sleep quality? Simmons believes so. They believe their Beautyrest®, BackCare®, and Olympic Queen® mattresses all contribute to better sleep. Are consumers getting the message? Yes. As it has for over 130 years, Simmons continues to lead the way with solutions to better sleep and smarter sleep routines.
