Market
Mattresses are big business in the United States. Consumers will spend $4 billion on bedding this year. Yet some people still see their mattress as a commodity and make purchasing decisions accordingly. Unfortunately, they often pay for it with poor sleep. Simmons has always seen the mattress differently: as a way to help people sleep better. This point of view reflects a unique, company-wide passion that’s also right on the money, especially when considering the facts about sleep.
A recent survey shows that one out of four adults categorize their sleep as fair or poor. Over one half of them consider themselves sleep deprived. The effect of inadequate sleep is real. The National Sleep Foundation found that inadequate sleep can lead to health problems and impaired performance at work, increasing the risk of injury and on-the-job mistakes. Statistically, the average amount of sleep per night dropped 20 percent during the 20th century.
In a recent sleep poll, Americans agreed that the sleep surface is very important to a deep/restful sleep. They also recognized that a better quality mattress can provide a better night’s sleep.
By constantly innovating and producing mattresses that are not only comfortable, durable, and aesthetically pleasing, but also are designed and built to promote sounder sleep routines and better overall sleep, Simmons is responding to America’s call.
