Promotion
A lively mix of radio, television, and print advertisements keeps the 7-Eleven brand and its products fresh on the minds of customers. “Oh Thank Heaven for
7-Eleven” remains the company’s most enduring advertising theme. Developed in 1969 by the Stanford Agency, the slogan appears on the majority of 7-Eleven advertisements today.
Additionally, the company sponsors Andretti Green Racing — a winning Indy Racing League team featuring team CEO Michael Andretti and champion driver Tony Kanaan. The racing sponsorship opens doors to tremendous integrated marketing opportunities, from product development and incentive programs to brand promotion and publicity.
