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Recent Developments
Taking a Fresh Approach — Big Eats Deli fresh sandwiches, Go-Go Taquitos™, and bakery products, such as Dreammm® Donuts, are just a few of the items that compose
7-Eleven’s fresh food program, a key point of differentiation for the company. Franchisees and store associates electronically send in their daily orders to the commissaries and bakeries. The items are prepared using 7-Eleven’s proprietary recipes and strict guidelines, and the packaging is time- and date-stamped. Next-day deliveries are managed by the company’s 23 combined distribution centers, which support 80 percent of the stores in the United States.
Building a Better Model — 7-Eleven’s winning Retailer Initiative Strategy is reinforced through the company’s Model Market program. In model markets, franchisees and store associates take responsibility for ordering every item in the store, a task that long ago was delegated to suppliers. Only the best practices in team building, people development, equipment and resources, and strategy execution apply in the model markets. The results indicate double-digit increases in sales, reduction in inventory, improved inventory turnover, and a subsequent improvement in store results. To date, there are nine model markets, representing nearly 600 stores. The model market rollout is continuing across 7-Eleven stores nationwide.
Technology Takes It to the Next Level — 7-Eleven’s Retail Information System (RIS) is a state-of-the-art resource that gives franchisees and store associates the power to make decisions that impact their stores, including item-by-item management, where deleting slow-selling merchandise and introducing new items at every store, every day, remains a top priority. The RIS tool provides detailed sales data and key indicators of sales for any item, such as the time of day it was sold, the package size, and product flavor. This allows for customized product mixes based on customers’ purchases, emerging trends, seasons, demographic preferences, and even specific product requests.
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