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Product
7-Eleven is committed to product innovation, and the company continues to introduce new products and services that are “First, Best and Only” available at 7-Eleven.
For example, the company introduced the Diet Pepsi® Slurpee® drink, the first zero-calorie version of the semi-frozen beverage (per eight-ounce serving), as well as Crystal Light® and SoBe® energy flavors for its health-conscious consumers. As the first retailer to offer hot coffee-to-go nearly 40 years ago, 7-Eleven sells more than 1 million cups in the United States each day. Today, the company offers Café Combinations, or 1,300-plus ways to design the perfect hot beverage with a selection of flavored coffees, cocoas, cappuccinos, toppings, flavor syrups, steamed milk, and other condiments.
The company made history once again with the launch of Speak Outsm Wireless, which confirms 7-Eleven as the first retailer to develop its own prepaid wireless product. Speak Out Wireless is the first prepaid cell phone that’s ready to use out of the box with a preprogrammed phone number and a precharged battery. The prepaid wireless program’s cost is 20 cents per minute, days, nights, and weekends (half the national average cost) and offers the first 120-day airtime balance expiration.
Growth is in the cards for 7-Eleven with introductions of the 7-Eleven Convenience Card™, which is a stored value card that customers can load with cash for quick and easy payment of store purchases, and the E-Cash prepaid MasterCard that will evolve into a Smart Card capable of everything from buying a Slurpee beverage at a 7-Eleven store to making Internet purchases or swiping at the fare turnstile as a mass transit pass.Vcom®, which stands for “virtual commerce,” is 7-Eleven’s in-store interactive customer service kiosk that goes beyond typical ATM services. Customers can cash paychecks, transfer money, purchase money orders, pay bills, and purchase prepaid phone cards, in addition to standard features associated with an ATM. The initial rollout is complete with Vcom kiosks currently in 1,000 7-Eleven stores in 25 markets.
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