Achievements
7-Eleven is redefining convenience retailing through its use of technology, a network of commissaries and distribution centers, and the ability to meet the ever-changing needs of its customers. The 7-Eleven evolution is supported by a successful strategy known as Retailer Initiative, which applies the company’s proprietary technology for inventory management that captures even subtle shifts in buying patterns and allows
7-Eleven stores to serve a diverse customer base.
Another success driver is the Model Market program, where franchisees and store associates use advanced training, and time- and labor-saving equipment and tools, and apply effective merchandising techniques.
Fresh ideas, fresh foods, fresh strategies — 7-Eleven’s obsession with freshness has led to an expansion of the company’s Big Eats Deli™ sandwiches to include a deluxe lineup featuring artisan breads and gourmet meats and cheeses. Other additions include griller sausages and Hot Pockets Brand grill snacks.
The strategy is working. Last year, annual sales worldwide reached $36 billion, and every day 20 million customers shop the global network of more than 26,000 stores.
